we met working at Sephora in St. Louis.
The people behind Chromara
We’ve been on
both sides of
the beauty counter.
we met on the retail floor at Sephora. after years of helping people search for a foundation match, we started building a way to make it for them.
Read our story
A return was
rarely just
a returned bottle.
someone would come in looking for foundation, leave with the closest shade, then come back to try again. across thousands of customer interactions, we saw how often finding a match meant settling for something that still wasn’t right.
we also handled returned, damaged, and barely used products that could no longer be sold. behind each one was money spent, product discarded, and often a customer wondering whether foundation would ever work for them.
we wanted to change what happened before that purchase. instead of asking someone to keep searching a shelf, we began designing a system that could mix foundation around their skin and preferences.
From Faith and Lydia’s experience working in beauty retail.
we began designing the NovaMirror and founded Chromara.
we’re developing the technology to make foundation on demand.
From the counter to the technology
Foundation made
for the individual.
the NovaMirror is being developed to use a facial scan and your selected coverage and finish to create a custom formula. refillable pigment pods supply the mixing system, so your next formula can be different from your last.
The refill matters.
So does the system.
seeing usable product discarded made waste part of the problem we wanted to address. we’re designing the NovaMirror around refillable pigment pods and on-demand mixing.
research from the Sustainable Packaging Initiative for CosmEtics (SPICE) shows that the environmental performance of reusable cosmetics packaging depends on factors including material weight, transport, and the number of times it is reused.
that research informs the questions we need to ask. it does not establish an environmental benefit for the NovaMirror.
Source: SPICE · Reusable cosmetics packaging researchWe started
with experience.
we’re bringing what we learned on the retail floor into the company we’re building.
Faith Binkholder
COO & Co-Founder
Faith leads technical operations, marketing, and partnership outreach.
Lydia Steevens
CEO & Co-Founder
Lydia leads company operations, financial strategy, fundraising, and intellectual property.
Build with us
Let’s talk about
what comes next.
if you’re exploring personalized foundation for your brand, store, or manufacturing operation, we’d like to hear from you.
partnerships@chromarabeauty.com Join the NovaMirror waitlistthe NovaMirror, the NovaMirror Pro, and the ChromaCore Node are in development. final dimensions, materials, specifications, and performance are subject to testing and change before shipment.